Modeling consumption of contents and advertising in online newspapers
نویسندگان
چکیده
This paper presents the design of a system for personalization of contents and advertising for readers of online newspapers. This software is conceived to work in a context of high network traffic with millions of URLs served each day. The model is divided into two subsystems. The first one takes care of the recommendation of news items. The mathematical model is based on the PageRank algorithm and considers several practical day-to-day scenarios. The second one, which is the subsystem of personalization of advertising, uses a Multinomial Logistic Regression model in order to predict categories of advertising for banners within the news content. The system has obtained practical satisfactory results using
منابع مشابه
Performance and Challenges of Newspapers in India: A Case Study on English versus Vernacular Dailies in India
Newspapers has shown steep decline of circulation and advertising revenue in the west. Online advertising is taking away the majority of advertising revenue from print Increasing printing costs also a major concern for the decline of profits of newspapers. Asian countries like Japan, China and India is not seeing any immediate threat for daily newspapers as these countries are dominated by vern...
متن کاملDesigning and Explaining the Impact Pattern of Online Advertising on Actual Purchasing (Case Study: Atieh Saba Holding)
The purpose of this study is to design and explain the impact pattern of online advertising on actual purchasing (Case Study: Atieh Saba Holding). The study is qualitative based on the objective and data collection process. The population of the study were all marketing and sales experts at Atieh Saba Holding, and among these experts, 10 were selected as the sample. In this study, data were col...
متن کاملStill the Great Debate – “Fair Balance” in Direct-to-Consumer Prescription Drug Advertising; Comment on “Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion: A Content Analysis of FDA Warning Letters”
The above titled paper examined the Food and Drug Administration’s (FDA’s) warning letters and notice of violations (NOV) over a 10-year period. Findings from this content analysis reinforced what has been the primary issue for prescription direct-to-consumer advertising (DTCA) since its beginning, the fair balance of risk and benefit information. As opposed to another analysis in 2026 about th...
متن کاملThe Tip of the Iceberg of Misleading Online Advertising; Comment on “Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion: A Content Analysis of FDA Warning Letters”
Kim’s overview of Food and Drug Administration (FDA) regulatory actions from 2005 to 2014 is a comprehensive analysis of the US regulatory experience with online direct-to-consumer advertising (DTCA) of prescription medicines. This experience is of relevance internationally as online DTCA reaches the English-speaking public globally, despite the illegality of DTCA in most countries. The most co...
متن کاملExposure to alcohol advertising and alcohol consumption among Australian adolescents.
AIMS Underage drinking is a major problem in Australia and may be influenced by exposure to alcohol advertising. The objective of the present study was to collect data on 12-17 year old Australian adolescents' exposure to different types of alcohol advertising and examine the association between exposure to advertising and alcohol consumption. METHODS A cross-sectional survey of 1113 adolesce...
متن کامل